Banks & Credit Unions
Deliver real results for your customers & employees withElding's flexible consulting.
The banking landscape is changing at lightning speed. Between open banking initiatives, evolving regulations, and customer expectations for hyper-personalized recommendations , banks and credit unions have their hands full just trying to keep pace.
If this year’s bank deposit flight crisis taught us anything it is that the cycle time banks and credit unions have to respond is measured in moments.
With Elding Digital, you have a partner that can help you put new processes and technology in place at the new speed of banking.
Why Partner with Elding?
Many of our clients come to us wanting to capitalize on emerging technologies like AI to spur innovation. But their overtaxed teams have been stuck playing whack-a-mole maintaining legacy systems, with little bandwidth left to explore trailblazing new solutions.
This reactive approach means missed opportunities to leverage technology to better serve customers and members. Without the bandwidth to act strategically, banks & credit unions risk falling further behind as digitally native competitors reshape the playing field.
Elding Digital understands these challenges because we speak fluent FinTech. As your long-term Salesforce advisor, we stay plugged into the latest industry trends – from digital lending to omnichannel engagement .
How Elding DigitalCan Help
While each of our clients is unique, we see general patterns in opportunities for banks and credit unions to improve customer & user expierence. Some of our most common Salesforce enhancement requests include:
Help me Compete With Digital Banks
Traditional banks & credit unions face growing pressure when competing with digital-first challengers. Customers today expect seamless digital experiences including effective & user-friendly self-service options, fast digital account & loan origination, and omni-channel service. Rather than playing catch-up, we can help you deliver continuous innovation to provide best-in-class digital experiences wherever you are in your journey.
Increase my Branch Referrals
You have invested in your branch network, now make it pay-off by using in-person interactions to uncover deeper customer needs for lending, wealth management, or treasury & payment services. Guide your branch staff though information gathering prompts & empower them to make insightful recommendations by surfacing data-driven insights and recommendations directly on their screen during customer interactions.
Modernize my Contact Center
Your contact center can be the main point of engagement for many of your members or customers. Contact center processes and technology have been evolving quickly, along with your customer’s expectations. Elding Digital can help you sort-out what contact center approaches are right for you – from real-time transcription & AI assistance to service automation & intelligent swarming.
Help me Be More Proactive with my Customers
Banks & credit unions that are more proactive with customer engagement increase satisfaction, deepen relationships, & prevent attrition. But the benefits of being proactive don’t end with growth. Elding Digital can also help you detect early signs of dissatisfaction or fraud, enabling you to address concerns or risks quickly.
Enable Discovery & Activation of Upsell Opportunities
Banks are increasingly operating on thinning margins. Successfully identifying which existing customers would be a good fit for upselling opportunities such as converting checking to money market, adding a protection plan to credit cards, or moving business customers to more full-featured accounts can be a key to profitability. Elding Digital can help you align your financial products & services with stated & implied customer goals to drive additional deposits or borrowing.
Enhance the Data Exchange with my Core
Integration with your bank core and other key systems of record is critical to deliver the experiences your customers expect. Elding can ensure your integration is done right from day one. And if you have an existing Salesforce integration, we have found that frequently core integrations are only completed to the MVP standard during initial Salesforce implementations. This can leave your users wanting more data, more real-time data, or less time re-keying the same data between systems. Elding Digital can pick up your ‘day-two’ core integration requirements freeing you from the limitations of your legacy core platform.
Ensure we are Compliant with the Latest Regulations
The regulatory landscape keeps evolving. Banks & credit unions must continually monitor changes and assess implications. Adapting your business princess and Salesforce platform to new regulatory requirements requires an understanding of the industry and the technology. Elding Digital can help you navigate the ongoing changes in areas such as data privacy and security, fair lending, and consumer protection.
How Elding DigitalCan Help
While each of our clients is unique, we see general patterns in opportunities for banks and credit unions to improve customer & user expierence. Some of our most common Salesforce enhancement requests include:
Help me Compete With Digital Banks
Traditional banks & credit unions face growing pressure when competing with digital-first challengers. Customers today expect seamless digital experiences including effective & user-friendly self-service options, fast digital account & loan origination, and omni-channel service. Rather than playing catch-up, we can help you deliver continuous innovation to provide best-in-class digital experiences wherever you are in your journey.
Increase my Branch Referrals
You have invested in your branch network, now make it pay-off by using in-person interactions to uncover deeper customer needs for lending, wealth management, or treasury & payment services. Guide your branch staff though information gathering prompts & empower them to make insightful recommendations by surfacing data-driven insights and recommendations directly on their screen during customer interactions.
Modernize my Contact Center
Your contact center can be the main point of engagement for many of your members or customers. Contact center processes and technology have been evolving quickly, along with your customer’s expectations. Elding Digital can help you sort-out what contact center approaches are right for you – from real-time transcription & AI assistance to service automation & intelligent swarming.
Help me Be More Proactive with my Customers
Banks & credit unions that are more proactive with customer engagement increase satisfaction, deepen relationships, & prevent attrition. But the benefits of being proactive don’t end with growth. Elding Digital can also help you detect early signs of dissatisfaction or fraud, enabling you to address concerns or risks quickly.
Enable Discovery & Activation of Upsell Opportunities
Banks are increasingly operating on thinning margins. Successfully identifying which existing customers would be a good fit for upselling opportunities such as converting checking to money market, adding a protection plan to credit cards, or moving business customers to more full-featured accounts can be a key to profitability. Elding Digital can help you align your financial products & services with stated & implied customer goals to drive additional deposits or borrowing.
Enhance the Data Exchange with my Core
Integration with your bank core and other key systems of record is critical to deliver the experiences your customers expect. Elding can ensure your integration is done right from day one. And if you have an existing Salesforce integration, we have found that frequently core integrations are only completed to the MVP standard during initial Salesforce implementations. This can leave your users wanting more data, more real-time data, or less time re-keying the same data between systems. Elding Digital can pick up your ‘day-two’ core integration requirements freeing you from the limitations of your legacy core platform.
Ensure we are Compliant with the Latest Regulations
The regulatory landscape keeps evolving. Banks & credit unions must continually monitor changes and assess implications. Adapting your business princess and Salesforce platform to new regulatory requirements requires an understanding of the industry and the technology. Elding Digital can help you navigate the ongoing changes in areas such as data privacy and security, fair lending, and consumer protection.
Having Trouble Pulling the Picture Together?
We can help you connect the dots between your core mission and the technology needed to bring it to life. With Elding Digital as your guide, you can shift from maintaining the status quo to actively innovating.
Whether your goals include providing hyper personalized experiences, simplifying lending, or gaining a 360-degree customer view, we’ve got you covered. Lean on our expertise so your team can focus on missions that matter, not just daily system upkeep.
Is Financial Services Cloud right for you?
If your bank or credit union is currently on Sales Cloud or Service Cloud, you may be wondering if upgrading to Financial Services Cloud is right for you. Upgrading your existing Salesforce org to Financial Services Cloud brings benefits such as a standardized industry data model with banking specific objects, additional security & compliance features built with banks in mind, and pre-built connectors or accelerators for common banking systems.
But is making the switch worth the cost? Discover the questions and framework you need to guide your decision in our e-book: “Sales & Service Cloud vs. Financial Services Cloud: What You Need to Know”.
Is Financial Services Cloud right for you?
If your bank or credit union is currently on Sales Cloud or Service Cloud, you may be wondering if upgrading to Financial Services Cloud is right for you. Upgrading your existing Salesforce org to Financial Services Cloud brings benefits such as a standardized industry data model with banking specific objects, additional security & compliance features built with banks in mind, and pre-built connectors or accelerators for common banking systems.
But is making the switch worth the cost? Discover the questions and framework you need to guide your decision in our e-book: “Sales & Service Cloud vs. Financial Services Cloud: What You Need to Know”.