Not only do referred leads convert at a higher rate, but they are more cost-effective than other lead generation approaches. To maximize referrals, lenders must nurture relationships with centers of influence like real estate agents, financial advisors, and home builders. Elding will work with you to optimize Salesforce to identify referral opportunities, build a digital referral capability, and track referrer effectiveness & rewards.  We can also help you gain greater visibility into referral networks and partnerships so that no opportunities fall through the cracks.

Manual data re-entry from Salesforce to your LOS is slow, costly, and error prone. Integration back to Salesforce from your LOS delivers critical borrower insights to your lenders to personalize borrower interactions during and after the underwriting process.  Elding can establish or enhance integration between Salesforce and your LOS; often by leveraging the broad library of pre-built LOS integrations or through a custom integration to Salesforce’s APIs.

Staying compliant with the latest mortgage & lending regulations is crucial – noncompliance risks hefty fines and damages your reputation. But frequently changing rules like reporting & disclosure requirements can overwhelm lending teams. Elding can help keep your process and platform compliant by implementing solutions such as automated loan document checklists, disclosure tracking, and audit trails to give your lending teams confidence they are staying on the right side of regulators.

Traditional banks & credit unions face growing pressure when competing with digital-first challengers. Customers today expect seamless digital experiences including effective & user-friendly self-service options, fast digital account & loan origination, and omni-channel service. Rather than playing catch-up, we can help you deliver continuous innovation to provide best-in-class digital experiences wherever you are in your journey.

You have invested in your branch network, now make it pay-off by using in-person interactions to uncover deeper customer needs for lending, wealth management, or treasury & payment services. Guide your branch staff though information gathering prompts & empower them to make insightful recommendations by surfacing data-driven insights and recommendations directly on their screen during customer interactions.

Your contact center can be the main point of engagement for many of your members or customers. Contact center processes and technology have been evolving quickly, along with your customer’s expectations. Elding can help you sort-out what contact center approaches are right for you – from real-time transcription & AI assistance to service automation & intelligent swarming.

Banks & credit unions that are more proactive with customer engagement increase satisfaction, deepen relationships, & prevent attrition.  But the benefits of being proactive don’t end with growth. Elding can also help you detect early signs of dissatisfaction or fraud, enabling you to address concerns or risks quickly.

Banks are increasingly operating on thinning margins. Successfully identifying which existing customers would be a good fit for upselling opportunities such as converting checking to money market, adding a protection plan to credit cards, or moving business customers to more full-featured accounts can be a key to profitability. Elding can help you align your financial products & services with stated & implied customer goals to drive additional deposits or borrowing. 

The regulatory landscape keeps evolving. Banks & credit unions must continually monitor changes and assess implications. Adapting your business princess and Salesforce platform to new regulatory requirements requires an understanding of the industry and the technology. Elding can help you navigate the ongoing changes in areas such as data privacy and security, fair lending, and consumer protection.