Referrals are the lifeblood of wealth management firms. Providing an exceptional, personalized client experience is the first step. Tracking client satisfaction scores and engagement can help identify your promoters who are most likely to refer. We also help firms use their data to discover hidden connections to uncover referral opportunities within client networks, develop tailored automated outreach programs asking clients for introductions, and develop referral leaderboards, gamification and rewards programs to incentivize referrals.

Manual paper-based processes to open new accounts can result in high drop-off rates & lead to a negative first impression. Elding can help you give new clients a fast and transparent onboarding experience by implementing or enhancing digital applications, client portals, and e-signature tools. We help clients develop smart forms to reduce data entry by pre-populating client information, integration with e-verification systems for KYC and AML checks, and decision automation to enable straight-through processing to open accounts faster.

To eliminate silos between CRM and investment data, it’s crucial for wealth management firms to integrate Salesforce with back-end portfolio management and trading systems. Real-time synchronization gives advisors a full picture of client accounts and holdings within Salesforce alongside client satisfaction and engagement metrics to help advisors make informed recommendations. If there are gaps in your Salesforce to portfolio management integration, Elding can enhance your capabilities to enrich client service and fuel growth.

With increasing regulatory obligations, maintaining compliance is crucial for wealth management firms to avoid sizable fines and reputational damage. In the last year alone we have seen changes to rules around fiduciary duty, privacy & data security, disclosures, and operational resilience. Elding can help you stay ahead of the game by implementing on-platform tracking of client suitability, supervision review workflows & surveillance monitoring for transitions and transfers, and ongoing reporting on key compliance activities.

Increasingly digital advisors are presenting stiff competition to traditional wealth management firms. The best way to compete is to continue to deliver high-touch, personalized service and customized expertise while leveraging technology to maximize efficiency and productivity. While investors still value face-to-face advisor relationships, also providing robust digital capabilities is crucial. Elding Digital helps wealth management firms enhance their digital capabilities to deliver the hybrid experiences customers crave. 

Referrals are the lifeblood of wealth management firms. Providing an exceptional, personalized client experience is the first step. Tracking client satisfaction scores and engagement can help identify your promoters who are most likely to refer. We also help firms use their data to discover hidden connections to uncover referral opportunities within client networks, develop tailored automated outreach programs asking clients for introductions, and develop referral leaderboards, gamification and rewards programs to incentivize referrals.

As baby boomers pass on trillions in assets, traditional wealth management firms face major generational transfer risk. Retaining heirs as clients requires proactively connecting with them long before succession events. Elastify can design processes to map family connections and manage introductions to start building relationships early. We can also design and implement education journeys and education portals to provide financial education to future heirs and communicate expertise in intergenerational planning.

The first step in uncovering cross-sell opportunities is to centralize client data so your advisors can easily identify gaps in their client’s portfolios that offer opportunities to cross-sell additional products and services. It is also important to track client life events and changes in risk profiles to reveal evolving financial needs. Elding can help bring all your client data together in Salesforce and implement  prompts and alerts to notify advisors when a product opportunity is identified. 

To eliminate silos between CRM and investment data, it’s crucial for wealth management firms to integrate Salesforce with back-end portfolio management and trading systems. Real-time synchronization gives advisors a full picture of client accounts and holdings within Salesforce alongside client satisfaction and engagement metrics to help advisors make informed recommendations. If there are gaps in your Salesforce to portfolio management integration, Elding can enhance your capabilities to enrich client service and fuel growth.

Top-performing advisors drive growth and client satisfaction for wealth management firms. Their experience, expertise, and books of business are valuable assets. However, competition for top advisors is intense. Wealth firms must optimize their talent strategies to attract top advisors. Once new advisors have been onboarded, retention requires engaging advisors by enabling their success and offering development opportunities. Elding can implement or enhance your advisor recruiting and onboarding process right on your existing Salesforce platform and we can help you keep them by fostering a culture of continuous innovation. 

With increasing regulatory obligations, maintaining compliance is crucial for wealth management firms to avoid sizable fines and reputational damage. In the last year alone we have seen changes to rules around fiduciary duty, privacy & data security, disclosures, and operational resilience. Elding can help you stay ahead of the game by implementing on-platform tracking of client suitability, supervision review workflows & surveillance monitoring for transitions and transfers, and ongoing reporting on key compliance activities.